I am a relatively new Indie Author and am still finding my feet so to speak. What I have found so far is the way 2 people interpret a book can be so totally different - it just blows me away!
I have received a few 2star reviews on my first book The Man of my Dreams http://www.amazon.com/The-Man-Dreams-Gladys-Quintal/dp/1466415088 - main criticism being that the ending left you hanging and there needed to be more background info on the characters. This is only book #1 in a series and those things are pretty much answered in book #2: Be Careful What You Wish For http://www.amazon.com/Careful-What-You-Wish-For/dp/1468097091 This is the way I write and so many people "get me" and love my books, but every now and again I will get a comment from someone saying that they were lost and didn't understand what was going on. It would be nice to be able to say to them "Oh - your questions are all answered in the next book" - but it kind of looks like I am pushing sales and besides I have to be careful commenting on my own bad reviews :) One reviewer could not finish my book 2 chapters in.....
So far the reviews for my second book have all been positive, even though it ends with a big cliffhanger. I guess by the time people have read the second book, they realise it is a series and there is another book coming.
Indie authors seem to have to work harder to prove themselves and I find that some reviewers scrutinize your writing looking for errors - more so than they would for a traditionally published author. When I first self published back in September, I made the error of not getting my book edited right away. Big mistake! I remedied that problem very quickly and now would never dream of publishing anything that had not been looked over by my wonderful editor Melanie Saxton http://www.melaniesaxtononline.com
Anyway, I am working on book #3 in The Dream Series (The Chosen One) and so far I am happy about the way it is shaping up. I have a few readers anxiously awaiting it and they are the ones that keep me focused. I really want to thank my loyal readers - you know who you are xx